The Super-Star marks the beginning of the Golden Goose sneaker era

22.06.2024

groupage-of-sneakers-placed-on-the-hood-of-a-car

It all began with Golden Goose first sneaker - the shoe known as the Super-Star, the one with the star on the side - which quickly became one of the brand’s most iconic models. By 2007, Golden Goose had already been around for seven years, but it had yet to venture into sneaker design. The introduction of the Super-Star marked a significant shift in the sneaker market, signaling a fresh approach to athletic footwear. Featuring a worn-in, lived-in aesthetic that broke the mold and set them apart, the Super-Star marked a revolutionary departure from the clean, neat, and minimalist styles of that era.

The sneaker that draws from skate culture

Like many of our designs, the Super-Star is deeply connected to the world of sports, particularly skateboarding. During a trip to Los Angeles, our founders were captivated by California’s skate scene and the worn-out look of skate shoes from long hours of practice. The scuffed, scraped, and shredded aesthetic became synonymous with a passion for skateboarding. Skaters would often use temporary fixes, like glue and duct tape, to hold their kicks together, proudly wearing each sign of wear and tear as a badge of their story.

Fascinated by the bond between skaters and their shoes, our founders decided to create a sneaker that could forge and mirror the same kind of connection with its wearer. Using a second-hand pair of shoes bought at the Pasadena Flea Market as a prototype, they managed to recreate the broken-in look in their Marghera studio, Italy, and replicate the signs of wear found on the skate shoes back in Los Angeles.

The sneakers with a soul

The product of a complex artisanal process that takes four hours to craft each shoe from top-quality materials, the Super-Star is designed to create a soulful bond with its owner. Each sneaker has a soul, exuding a distinct vibe thanks to the meticulous craftsmanship involved in the manufacturing process.

Golden Goose’s philosophy cherishes uniqueness. This is why the Super-Star can be customized in countless ways to reflect the personality of the wearer. From classic calfskin with suede, to glittery or studded details and animal prints, including limited edition models.

The Super-Star embodies the essence of travel and artisanship, in keeping with Golden Goose’s core values and the ones we promote within the Golden community. Wearing this model is an invitation to pursue one’s personal style and cherish the signs of wear and tear that naturally occur over time, much like the relationship between skaters and their skate shoes.