How to customize your Golden Goose shoes

07.07.2024

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Every Golden Goose piece tells a story

Our customers can personalize their items using our Co-Creation service, whether they are sneakers or ready-to-wear clothing. Available both in-store and online, this bespoke experience enables Golden Lovers to infuse their purchases with a personal touch, making each item a unique reflection of their preferences or fond memories.

The personalization and Co-Creation process embodies our philosophy: every Golden Goose piece is unique, as it tells the wearer's story. This process allows customers to make items unapologetically theirs, adding a personal touch to garments and shoes.

Our artisans at the helm of the Co-Creation experience

Our Dream Makers are the artisans who lead the Co-Creation process, ensuring each Golden Goose creation is unique. Chosen for their artistic flair and fashion expertise, they employ a variety of styles - from street art to watercolor - tailored to the material of each item.

Customization options are limitless: Dream Makers can recreate drawings and calligraphy, as well as add charms, studs, or Swarovski crystals to the chosen item. The co-creation process thrives on a special artisan-customer relationship, where customers bring forth their vision through the creative endeavor of our Dream Maker team, resulting in a product that uniquely expresses the customer's personality, dreams, ambitions and story.

Sneaker customization also includes changing laces or adding illustrations and graphics to the upper. Among countless options, you can select the color and material of the star - our logo - or embellish it with Swarovski crystals. For an edgier, retro aesthetic, duct tape can be applied, giving sneakers a worn-in look that emphasizes their connection to the skateboarding world.

Creating together to enhance authenticity

By sharing their preferences and memories with the Dream Maker team, both in-store and online, customers can add a personal touch and unique stories to their Golden Goose items. Drawing upon our core values, the co-creation process allows for a deeper connection and fosters authenticity, while honoring the real you.