Golden Goose x FiveFourFive: two Italian souls in one capsule.

15.11.2024

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Where artisanal tradition meets urban essence

Golden Goose proudly announces its new partnership with FiveFourFive, the streetwear brand embodying the urban spirit and innovative Italian design. With a bold and fresh vision, FiveFourFive reinterprets classic pieces with a contemporary aesthetic, creating a truly unique style. Golden Goose shares this same passion for Italian craftsmanship, reflected in the details of its iconic sneakers and its unmistakable lived-in effect, a symbol of authenticity and personality.


This Co-Creation experience celebrates the encounter between Golden Goose's timeless craftsmanship and FiveFourFive's street creativity, bringing to life a unique capsule collection that includes ready-to-wear pieces and new interpretations of three iconic sneakers. Each piece in the collection embodies a fusion of tradition and modernity, capturing FiveFourFive's bold creativity and Golden Goose's meticulous attention to detail.

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Exclusive Super-Stars and a dream capsule

On November 9 and 10, 2024, our forward store in Milan, Cusani, hosted an unforgettable event, transforming into a space of Co-Creation, where shared creativity and dreams joined together. Participants had the opportunity to experience a unique Co-Creation journey, with Golden Goose's Dream Makers and FiveFourFive’s creative team. Through co-branded laces, ‘Dreamers’ charms, ‘F’ logo studs, and custom writing designed specifically for this partnership, participants expressed their desires, making each sneaker a unique piece.


The true Star of the Co-Creation experience was the limited-edition Super-Star, with few numbered pieces, destined to become a 1of1 must-have for collectors. This exclusive model, featuring a cream suede upper, white leather star and heel tab, boasts unique artisanal details such as hand-finished ton-sur-ton suede foxing, an internal label with the "For FFF use only" logo, and side embossing, making it unmistakably authentic.


The capsule collection also included ready-to-wear pieces, designed as canvases for Co-Creation with patches, pins, ‘F’ studs, and crystal thermos vinyls. Enhanced with five exclusive graphics created by Golden Goose and FiveFourFive and hotfix crystals on selected pieces, the collection brought a unique touch to the event. Available exclusively at our Milan Cusani store, this capsule represents a one-of-a-kind opportunity to experience the Golden Goose X FiveFourFive collaboration.