How to clean Golden Goose sneakers

7.13.2024

detail-of-sneaker-cleaning-process
detail-of-sneaker-cleaning-process

Our sneakers are designed to show the passage of time

Golden Goose sneakers are designed to journey with Golden Lovers through every phase of life. Our philosophy celebrates perfect imperfection: each shoe is unique, forging an authentic connection with its owner, while wear and stains are marks of time and memories. Over time, sneakers become even more extraordinary, as their look narrates a story filled with travel, encounters, and countless steps. 


Given our signature worn-in aesthetic, most Golden Goose models are crafted to require minimal washing and are intended to be fully enjoyed as they are. However, when it comes to cleaning Golden Goose sneakers - whether you want to refresh them or move past old memories - there are some key points to remember, like avoiding machine washing. As for leather models, clean them gently - avoid using abrasive sponges or brushes. To restore whiteness, we recommend steering clear of harsh products, such as bleach. 

Our sneakers cleaning kit

Beyond general care guidelines that help prevent damage to your sneakers, you can rejuvenate and refresh your kicks with our specialized cleaning and sanitizing service. This service includes thorough cleaning inside and out, complete sanitization, and ozone treatment. To request this service, visit the Golden Goose Repair platform and follow the instructions. 


If you prefer to care for your Golden Goose sneakers yourself, we recommend using our cleaning kit, available at Golden Goose stores. 


The cleaning kit includes seven products: 


  1. Reviver: A rubber brush for suede shoes to remove dust and surface dirt. 
  2. Cleaning brush: A cleaning brush for leather and suede, used to apply the liquid cleaner. 
  3. Liquid cleaner: A detergent for washing leather and suede shoes. 
  4. Microfiber cloth: A microfiber cloth for blotting moisture after cleaning. 
  5. Protector: A protector spray to apply at the end of the cleaning process, creating a protective shield to repel water and moisture. 
  6. Protector brush: An applicator brush for spreading and applying color and nourishing creams on leather shoes. 
  7. Deodorizer: A sanitizing deodorant.