Born to be

a Super-Star

Behind the scenes

18.02.2025

2025 Super-Star Campaign

Forget the ordinary. "Born to Be a Super-Star" is an adrenaline-fueled journey that celebrates individuality, the power of community, and the unexpected. Led by authentic icons who shatter expectations through collaboration, irony, and disruptive charge. Get ready for a wild ride.

Jane Fonda: A Timeless Icon

Leading the campaign is legendary actor, activist, and cultural icon Jane Fonda, who embodies the essence of a Super-Star: bold, unapologetic, and timeless.

The Unstoppable Dreamers

Alongside Jane Fonda, a group of Golden Ambassadors from different worlds, united by passion and their shared determination to overcome limits.

Keegan Palmer, the Olympic gold medalist skateboarding champion, embodies grit and perseverance: "Born to Be a Super-Star means pushing your limits and not being afraid to fall, because that's the only way you learn to fly."

Alessandro Ossola, the Paralympic Padel athlete, shares: "Being a Super-Star means turning challenges into opportunities and inspiring others to do the same."

And finally, Joe Bastianich, entrepreneur and restaurateur, reminds us: "Born to Be a Super-Star means following your passion with courage and determination, never giving up."

Discover exclusive content of "Born to Be a Super-Star".